From waste to value: How the Great Lakes are reimagining the future of fish

When the 100% Great Lakes Fish Initiative first began, its focus was deliberately narrow. Lake whitefish – commercially important, widely distributed, and ecologically comparable to Atlantic cod – was chosen as a test case. The logic was straightforward: Iceland had already demonstrated what full fish utilisation could look like for cod. Why not explore whether the same principles could apply in North America’s largest freshwater system?

Whitefish

When the 100% Great Lakes Fish Initiative first began, its focus was deliberately narrow. Lake whitefish – commercially important, widely distributed, and ecologically comparable to Atlantic cod – was chosen as a test case. The logic was straightforward: Iceland had already demonstrated what full fish utilisation could look like for cod. Why not explore whether the same principles could apply in North America’s largest freshwater system?