According to WSI co-founder Marie Christine Montfort, IceFish is an ideal opportunity for the group's first public appearance and they will be at Stand A70 to answer questions – and ask questions of their own.

"The choice for launching WSI in Iceland is two-fold: its fishing industry is very dynamic and the country is at the forefront when it comes to gender equality," she said, commenting that the decision to take a stand at IceFish is to highlight the contribution of women in the seafood industry and across all of its sectors from fishing to processing, management and sales.

"Much research has provided evidence that women are Ignored, and thus remain Invisible and their work Unreported – IIU. WSI will be at Icefish to prove that women are an essential part of the industry, and make the invisible visible. We invite everyone visiting the Icefish exhibition to come, meet us and share their experience on the subject."

In addition, every visitor will be invited to fill in a questionnaire designed to help the seafood community to establish reasons for the high gender imbalance and the opportunities for changes. The results of this survey will be released at the end of September 2017.