Vinh Hoan will introduce its untreated Premium Pangasius fillets at Seafood Expo Global in Brussels this week, to meet the growing consumer demand for more natural, minimally processed foods.
Most frozen seafood today is treated by soaking in polyphosphate solution prior to freezing. This causes the flesh of the fish to absorb water. Buyers often request treatment because they believe it prevents the frozen fish from drying out while reducing thaw drip. Some even feel treatment enhances flavour.
However, many consumers today would gladly forego any benefits of treatment to know that their fish is more natural and contains no added phosphates.
Vinh Hoan’s untreated Premium Pangasius fillets are said to be of such exceptional quality that its flash freezing process preserves a moist, delectably firm, flaky texture, and an absolutely delicious taste without treatment. The lack of added phosphates promises to be very attractive to the rapidly expanding market of health-conscious consumers.
“People today want more natural food options with minimal processing and our untreated Premium Pangasius fillets provide that along with a delicious dining experience,” said Nguyen Ngo Vi Tam, Vinh Hoan sales and marketing Director.
“With Vinh Hoan’s long-established commitment to sustainable practices, it just makes sense we would lead the way with this untreated option.”
Vinh Hoan will be exhibiting its Premium Pangasius offerings at booth #5-553.
