Seafood giant Thai Union has appointed Jon Burton as its Business Unit Director – European Marine Protein.
Moving from John West, a subsidiary of Thai Union, Burton will be responsible for developing a joint strategy across Europe to capitalise on marine protein opportunities in the region, whilst leveraging Thai Union’s global R&D and commercial resources.
Thai Union said the appointment will bolster its Alternative Proteins division in Bangkok, with alternative and marine proteins identified as a strategic growth opportunity for the business.
Burton will lead a dedicated team to drive Marine Protein opportunities all over Europe and reports to Maarten Geraets, Managing Director – Alternative Proteins.
As the former International Marketing Director for John West, Burton has an impressive record of delivering impactful market strategies in one of Thai Union Europe’s most competitive markets.
Welcoming Burton to the team, Geraets said, “His many years of experience working in the UK seafood market and his results-driven approach give him the right skillset to take our protein and marine units to the next level in Europe and accelerate the overall growth of our business.”
Burton said, “If my time at John West has taught me anything, it’s that innovation is critical to a company’s success and long-term future. Alternative proteins are growing rapidly, and I’m very excited by the array of opportunities this presents for the Thai Union business across Europe.”
Thai Union said John West will announce Burton’s successor as International Marketing Director in due course.
