With the recent expansion of its products certified to the Aquaculture Stewardship Council (ASC) standard, Italian frozen food brand Findus’ entire range of seafood products is now certified by either the ASC or Marine Stewardship Council (MSC).
ASC said the commitment not also showcases the company’s strong influence in the supply chain, it also sets an inspiring example, encouraging other companies to follow suit in driving positive change across the seafood sector.
“As a market leader, we are aware of our responsibility and are proud to have inspired the entire sector, reaching the target set in 2017 and constantly promoting a shared sustainability model. This is not an end point, but a milestone that inspires us to continue our commitment,” said Renato Roca, Country Manager of Findus Italia. “Producing food with less impact on the environment and protecting natural resources is our challenge: we are committed to constant and responsible progress, so that sustainability becomes more and more a value shared by the entire industry and consumers.
Desirée Pesci, Market Development Manager of ASC Italy, said the move reflects not only Findus’ commitment to more responsible practices, it also demonstrates how innovation and leadership can transform the entire supply chain, “pushing the industry towards ever higher standards of environmental respect and social responsibility.”
Pesci said: “By celebrating this achievement, ASC is recognising Findus’ important role in inspiring other companies to pursue the path of sustainability.”
Since the first Findus ASC certified product arrived on the Italian market in 2018, the volume of labelled products has grown steadily. Then, between 2023 and 2024, it grew by 32%.
Furthermore, Findus has won ‘Voted Product of the Year 2025’ award, the world’s largest consumer-voted award for marketing innovation, in the Frozen Fish category with its premium range Tentazioni di Gusto.
This is a new line of ASC-labelled seafood products that includes Breaded prawns with parsley and lemon, Prawns au gratin with courgettes and thyme, and Mussels au gratin with potatoes and tomatoes.
Beyond its certifications, Findus is collaborating with other NGOs in Italy on environmental restoration efforts.
