Holland-based Pascal Processing bv has been named the exclusive sales agent for Avure Technologies’ high pressure processing (HPP) equipment in Holland, Belgium, and the Westphalia region of Germany.
The Dutch company will also offer Pascalisation services to food manufacturers on a contract basis.
Pascalisation, a mild, post-packaging preservation treatment, is enjoying widespread acceptance at all levels of the market, and for good reason: it ensures natural freshness, extends shelf-life, and inactivates micro-organisms in a broad range of food products, from seafood and ready-to-eat meats to soups, sauces, juices, and wet salads. Processors who adopt Pascalisation simultaneously satisfy the retail need for extended shelf-life and the growing consumer taste for natural, more healthful, preservative-free products.
As long-time food industry experts, the founders of Pascal Processing recognised the value that the treatment brings to the arena. In choosing to base their new venture on Avure HPP systems, they opted to represent the industry leader whose equipment now processes the vast majority of all HPP-treated consumer food products worldwide.
“Avure is truly the global leader in HPP technology,” says Pascal Processing’s Stephan Hulleman. “We are very impressed with the technically sound design of Avure equipment, from better reliability and lower maintenance costs to its energy efficiency. These are critical considerations in the food industry, where margins are based on keeping close control over operating costs.”
The sales agent offers the full family of Avure HPP models, including smaller lab and pre-production systems; the horizontal 100l “Max,” introduced last year, for small and medium processors; and the high-production 350l.
