But what can an app really do to improve your experience at IceFish?

The Icelandic Fisheries Exhibition and Awards will return to Kópavogur (just outside Reykjavik, Iceland) from 13-15 September 2017. The show started in 1984 and, in response to the wishes of the exhibitors, has been held on a three- year cycle ever since. Every exhibition companies gather to demonstrate the latest technologies, products and services which in turn, means visitors have come to rely on the exhibition as a resource for the latest industry news, legislation and ways to improve their business. Every exhibition increases in size and offering and this year it returns with a difference, not only is the exhibition bigger than ever before, but this year it brings with it a brand-new app!

Available in both English and Icelandic languages, the app has been created to enhance both visitor and exhibitor experiences of this year's Icelandic Fisheries Exhibition. For exhibitors, the app provides access to areas that were before off-limits, from the 'Submit a story' option, to private messaging and rapid support that allows exhibitors to make the most from attending the event without ever having to leave their stand!

The 'Submit a story' option provides a place for those who have made product debuts, business decisions or been part of a landmark event, let our press team know. This allows the IceFish team to include your business news in their mailers and online reporting, giving you the coverage you need for free! Much like 'Submit a Story', the support feature means exhibitors can contact a private helpdesk with issues or concerns whatever they may be 24/7.

The private messaging feature is something that is open to all users, both exhibitors and visitors and provides an essential resource for those wishing to continue business at a more suitable time. All users of the app have a profile and can choose to message others to request product information, arrange a meeting, or simply begin a friendship. Meaning you can boost your business time, long after the IceFish exhibition 2017 is over, still maintaining the ability to use the app to make money or purchase product at a better price.

What else does the app provide for the visitors? Designed to deliver an enhanced experience of the exhibition to anyone who uses it; the app also delivers a comprehensive Exhibitor Listing, interactive maps allowing you to find your way faster, a live show news feed and local guide for advice on the best places to stay, buy flights and relax during your stay in Reykjavik. Not to mention anyone who downloads the app can claim themselves the three free months' worth of World Fishing copies, as a simple thank you for downloading!

It may not be able to cover your drinks tab, or drive you home, but this app can without doubt significantly improve your IceFish experience this year and as it costs nothing, there seems no reason to not download!

For more information about the Icefish exhibition, click here. Alternatively download the app on the Apple Store or the Google Play store now!