The last Icelandic Fisheries Exhibition held in 2008 was a great success despite being held immediately prior to the economic crisis. Nearly 500 companies from 33 countries exhibited and 12,429 attendees came from 50 countries including 75 VIPs and delegations from Canada and Ecuador. For the next show in 2011 the organisers, Mercator Media, will be expanding on the VIP delegations as they received very positive feedback from exhibitors. Working closely with exhibitors and major organisations in Iceland, Mercator Media will again bring in VIP delegates to ensure the attendance of key personnel from across the industry.