The company (part of the Unilever group that helped to set up the MSC programme) now has 33 ocean-caught products in the Iglo range.
We need to establish trust for people to consume fish responsibly. This is why transparency and information are a top priority at Iglo Austria. Each of our fish products can be traced back to the original catch area thanks to a tracking code on the packaging. Now being 100 per cent MSC certified, Austrian consumers can be certain that all Iglo ocean-caught fish come from independently certified, sustainable fisheries,” says Dr Rainer Herrmann, managing director of Iglo Austria.
To raise awareness about sustainable fishing, Iglo Austria has launched a social media campaign with a focus on proactive involvement. By entering the fish tracking code that can be found on every pack of Iglo ocean-caught fish, consumers add to a virtual shoal of fish, which triggers a donation to an MSC-related awareness project. This means that everyone has the opportunity to join Iglo Austria in supporting a project that raises awareness among school children about the oceans and the importance of managing our natural resources.
