Seafood Cornwall’s #FishToYourDoor campaign is introducing a new initiative, offering big discounts for NHS staff and celebrating the best of Cornish fish.
Responding immediately to the impacts of COVID-19 on the seafood supply chain, county-wide promotional platform Seafood Cornwall launched the #FishToYourDoor campaign to connect Cornish households with fresh fish and keep fishermen going to sea. With more than 40,000 customers reached within the first few days of the campaign in early March, #FishToYourDoor has gone from strength to strength, adding new merchants to a growing list of sellers with delivery capacity, and promoting fishers selling direct from their boats.
Since launching, #FishToYourDoor has brought more than 3500 new customers to affiliated merchants and received a stream of delighted feedback from people trying Cornish fish, fresh from the merchant, for the first time.
Looking to support key workers on the front line of Covid-19 #FishToYourDoor is introducing #NHSFishFridays as a thank you to Cornish NHS heroes. The campaign has secured unparalleled discounts from six key merchants – offering a wide range of the 40+ seasonal fish and shellfish species available around the Cornish coast. Discounts range from 25% to a huge 50% and affiliated merchants are kindly offering free delivery.
“Our NHS workers have been working day and night to care for everyone’s loved ones. We wanted to do our bit to show our appreciation so we’re saying thank you in the best way we know how, through the delivery of fresh Cornish fish,” said Louis Smart of South Coast Fisheries, one of the merchants involved in the scheme.
Securing an #NHSFishFridays delivery is simple – the only requirement is that orders are made using an NHS email address, and that NHS customers live and work in Cornwall. This scheme will run each Friday from 15th until 29th May 2020.
