As part of its long-term ‘Fish for Life’ commitment to sustainable seafood, the Findus Group has announced its ambition to buy all the wild-caught fish for its Young’s and Findus retail brands across Europe from fisheries independently certified to the Marine Stewardship Council (MSC) standard by 2012.
In applying its ‘Fish for Life’ approach, the Findus Group already buys all its own wild caught fish through a rigorous assessment process that applies its ‘Ten Principles for Responsible Fish Procurement.’ However the Findus Group also supports independent certification schemes, such as the MSC, as it believes these are a key route to the worldwide application of scientifically-endorsed sustainability standards.
If the Findus Group succeeds in moving all its Young’s and Findus wild caught fish to MSC certified material, it is estimated that it could result in an additional 50 million branded retail packs carrying the MSC logo in Europe per year.
The Fish for Life programme also covers the sourcing of farmed fish which are of increasing importance to the Findus Group seafood portfolio. The Findus Group is actively working with bodies such as the GAA, GlobalGap and WWF in the development of credible standards for a number of farmed species and endorses progress towards a consumer facing sustainability marque for farmed fish through the establishment of the Aquaculture Stewardship Council.
