Direct Seafoods is launching its new Certified Sustainable Range of products this month.
Direct Seafoods, the United Kingdom’s biggest supplier of fresh fish to the catering industry, identified that many restaurants nationwide were keen to improve their sourcing policies but were not sure how to go about it in the most efficient manner. To offer a solution, the company spent more than a year creating a product line that comprises a large number of independently-certified wild and farmed species in the formats most desired by chefs.
As well as the most comprehensive range of Marine Stewardship Council (MSC)-certified products available to UK caterers, the Certified Sustainable Range also includes the first prawns in the UK market to be certified under the Global Aquaculture Alliance’s (GAA) Best Aquaculture Practices (BAP) programme.
Direct Seafoods’ group sustainability director, Laky Zervudachi, said: “There was a clear gap in the market. No chef wants to source fish taken from at-risk stocks, but staying abreast of what is and what isn’t sustainable can be a laborious task. Through this new Certified Sustainable Range, we are playing our part and ensuring chefs have a go-to resource of sustainable seafood.
To mark the launch of its new Certified Sustainable Range, Direct Seafoods’ entire customer base will be sent a brochure highlighting the many certified products already available. Mr Zervudachi anticipates the range will become even larger as more fisheries and fish farms secure certification and as certification standards broaden their coverage.
