Members of the UK fishing industry are being encouraged to get on board with a forthcoming campaign designed to champion the sustainability of fish landed by the UK fishing fleet in a week-long Twitter campaign in March.
The initiative, dubbed #CatchofTheDay, is being launched by the National Federation of Fishermen’s Organisations (NFFO), in order to raise awareness to the important strides which have been made by the industry, particularly in the last decade, to improve gear and catch methods to help boost stock levels.
Tony Delahunty, chairman, NFFO, said: “We hope it will be a fun way of getting across a serious message not only about the importance of the industry in providing a healthy, sustainable food source to a growing population, but also its inherent commitment to ensuring its future through sustainable methods.”
Running from Monday 16 March until Friday 20 March 2015, the campaign will encourage people to share photos and videos which either represent their involvement in the industry or celebrate the wide variety of sustainable fish now available to UK consumers.
Throughout the week members of the UK fishing industry – including fishermen, retailers and processors – as well as chefs, restaurateurs and members of the public, will be encouraged to share their love of sustainable fish through photos or videos using the hashtag #CatchofTheDay.
NFFO is urging people to start tweeting now with the hashtag #CatchofTheDay to spread the word on the event.
