A UK seaweed grower has teamed up with fashion retailer New Look to promote sustainability.
Carbon Kapture is a pioneering environmental firm specialising in seaweed cultivation. The firm’s projects focus on carbon sequestration, biodiversity enhancement and supporting local economies.
“Our collaboration with New Look is designed to resonate deeply with their teams, demonstrating our shared commitment to actionable environmental stewardship,” said Howard Gunstock, chief executive of Carbon Kapture.
“By working together, we’re not just advancing sustainability but also cultivating an ethos of responsibility and innovation across the retail sector.”
The new partnership hinges on Carbon Kapture’s ‘Hope on a Rope’ initiative which encourages New Look employees to take a personal stake in sustainability, allowing them to sponsor seaweed on a per metre basis.
“Seaweed grows at speed and absorbs CO2 far more efficiently than trees, providing a swift and effective solution to carbon sequestration,” explained Paul Rees, chief revenue officer at Carbon Kapture.
“Furthermore, the transformation of this seaweed into biochar offers a higher degree of permanence for carbon storage, enhancing environmental benefits over the long term.
“This model fosters a deeper connection with local ecosystems and communities, creating tangible, positive change that aligns closely with corporate values and operational footprints.”
Sue Fairley, New Look’s Head of Sustainability, said that the company needed to widen its decarbonisation activities. “As well as supporting Carbon Kapture, we are using the seaweed to illustrate what we need to achieve across our wider business operations,” she said.
“We love the multi-faceted impacts of Carbon Kapture’s initiative which align beautifully with our sustainability goals: removing and trapping tonnes of carbon, improving biodiversity and soil health as well as creating employment opportunities and supporting local communities.”
