Young’s has extended its Micro range with the launch this spring of Micro Fish Fingers and Chips.
The new product contains four fish fingers and a 100g portion of microwavable chips.
The fish fingers have the same, specially formulated crumb coating of the original Young's Micro Fish Finger, launched in September 2009. The coating and its innovative packaging technology prevent moisture from the fish entering the crumb - resulting in a crispy rather than soggy fish finger after microwaving from frozen for just three minutes.
Micro Fish Fingers and Chips are set to appeal to young adults and families in search of a quick and tasty on-the-go option.
Commenting on the launch, Charlotte Broughton, marketing controller for Young’s Seafood, said: “The launch of the Micro Fish Finger last year heralded a major, long-awaited breakthrough for quick and easy food. To keep up the momentum and offer more unique, great-tasting products to fit into peoples' busy lifestyles, we’ve now added the most natural range extension to our microwaveable range; fish fingers and chips.
“It’s a quick and simple snack option that appeals strongly to consumer tastes and needs. Fish fingers and chips is one of Britain’s favourite meals - this product is great for 'fish-fearful' consumers and another step in our campaign to help encourage the nation to eat fish twice a week.”
Micro Fish Fingers and Chips are available in Asda from 11 April .
