The Norwegian Seafood Council has relaunched its ‘Explore’ campaign, aiming to inspire UK consumers to expand their seafood choices

Running from September to November in Asda and Sainsbury’s, the campaign features recipes and tips for cooking everyday meals using Norwegian seafood, particularly cod and haddock.

Following NSC’s recent partnership with Norwegian football star Erling Haaland, the campaign emphasises the role of Norwegian seafood in a healthy, balanced diet, similar to that of the athlete’s.