Sainsbury’s is the UK’s first retailer to launch a Marine Stewardship Council certified sustainable tuna sandwich.

The MSC certified tuna is sourced from the Maldives from fishermen using the pole and line technique

The MSC certified tuna is sourced from the Maldives from fishermen using the pole and line technique

With a range of MSC certified pole and line caught sandwiches and salads launching this month, it follows the retailer’s introduction of MSC certified canned skipjack tuna sourced from the Maldives in 2013.

The Marine Stewardship Council (MSC) certified fish is sourced from the Maldives using a low-impact pole and line technique where each wild fish is caught individually to reduce by catch. Sainsbury’s led the way in 2011 with all own-brand canned tuna including that used as an ingredient being fished using pole and line method.

Ally Dingwall, Sainsbury’s Aquaculture & Fisheries expert said: “We’re always looking for ways to help our customers make sustainable choices. We’re proud that this launch is another example of offering sustainable values along with everyday value.”

The move comes as part of Sainsbury’s Sustainability Plan that all the fish sold by the supermarket will be independently certified as sustainable by 2020.

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