Soul of Japan, the Japanese arm of land-based salmon farming company, Pure Salmon, has secured a distribution partner for the Atlantic salmon from its new facility in Tsu City, Japan.
In a deal worth around US$200m annually, Itochi will distribute the 10,000 tonnes produced each year at the new facility, due to be finished in 2021.
Kenichi Tai, chief operations officer, fresh food division of Itochu said, “We are delighted to have signed this landmark agreement with Soul of Japan which will bring fresh, healthy and sustainable salmon to our customers in the Japanese market. We also look forward to developing and broadening this relationship in the future to include other markets where Pure Salmon is building land-based salmon facilities.”
Pure Salmon’s farms use recirculating aquaculture system technology provided by AquaMaof Aquaculture Technologies which sees the fish reared in the conditions closely replicating the qualities of their natural environment to produce a sustainable source of salmon, which is free of antibiotics, pesticides, hormones and microplastics.
The Tsu City facility of Mie Prefecture is an optimum distance from Tokyo, Nagoya and Osaka, allowing easy distribution to Japan’s main consumption centres. At 137,000 square metres, it will be the largest land-based salmon farm ever built in Asia.
This announcement follows news of the company’s recent launches, a fully operational facility in Poland and projects underway in Japan, Europe, America, China and Lesotho that will contribute to Pure Salmon’s aim to produce 260,000 tons of salmon per annum.
