Pingtan Marine Enterprise has announced that its fish products have gone online on JD.com and will be available to consumers. The Company has first launched three of its fish products including pomfret, yellow croaker and ribbon fish cuts on JD.com, and it expects to launch more products in the future.
"Our products have been launched on JD.com to reach end-consumers directly. This success is the result of months of hard work of both teams, and also demonstrates Pingtan's entry into the deep processing sector and our determination to present deep-ocean natural products to consumers across China,” said Xinrong Zhuo, Chairman and CEO.
“Our partnership with JD.com bypassed layers of intermediaries, which is expected to increase our revenue and at the same time significantly reduce JD's procurement cost, and ultimately benefit consumers with high quality deep-ocean products at favourable prices. We anticipate that the upcoming selling season for the Spring Festival will stimulate sales so that the Company will be able to present good sales performance."
JD.com is both the largest e-commerce company in China, and the largest Chinese retailer, by revenue, selling through its website, native mobile apps, and WeChat and Mobile QQ entry points. It operates seven fulfilment centres and 263 warehouses covering 2672 counties and districts across China, staffed by its own employees.
