Nofima’s iPhone app ‘How fresh is your fish’ has been updated to include matjes herring.
This upgrade is primarily designed for fish distributors and buyers with emphasis on the Dutch market where matjes herring is a major product. The app is also useful for consumers who wish to check the freshness of the fish they buy and take home.
Matjes herring is a product that is extremely popular in the Netherlands and the majority of the herring consumed in the Netherlands is caught and produced in Norway.
The app from Nofima is user-friendly - in a few steps it is possible to evaluate if there are any discrepancies with the fish product, if it retains the correct freshness and how long it has been on ice.
“This is a standardised method for evaluating the freshness of fish, which was developed by scientists from several European research institutes and is now used worldwide,” says project manager Joop Luten at Nofima.
This update will be available in Norwegian, English, German and Dutch and can now be used for 13 species as well as matjes herring. Since its launch in May 2011, the app has been downloaded in more than 50 countries. It is free of charge and available for iPhone, iPad and iPod touch. An android version is planned for 2013.
