The Marine Stewardship Council (MSC) has appointed Mike Wetherell to the new post of MSC chief operating officer. The post will be based in the London headquarters of the MSC.
Prior to joining the MSC, Wetherall held a number of roles in not-for-profit, educational, regulatory and standard setting bodies, including chief of staff at the Prince’s Foundation for the Built Environment; head of international at the Chartered Institute of Building; director general of the Landscape Institute; and director of education at the Architects Registration Board.
The NGO has also named Maggie Beaton, a seafood industry veteran with more than 10 years experience, as commercial manager for the foodservice sector. In this role, Beaton’s primary responsibility will be to manage and grow MSC’s relationships with foodservice companies and their clients within the Americas region.
Before joining MSC, Beaton worked for the Alaska Seafood Marketing Institute (ASMI) for seven years as a senior marketing specialist.
While at ASMI, Beaton developed marketing strategies for several European markets, and managed overseas marketing offices in the UK, France and Spain. She also advised companies on trade development, market trends, and brand building. More recently, Beaton advised a range of her own clients, including Sea Fare Group and Bryant Christie Inc, on marketing, sales, and seafood sustainability.
