Marks & Spencer has become the first UK retailer to sign WWF’s Seafood Charter, making a commitment that its fish products will all be from sustainable sources by 2015.
WWF will evaluate the company’s entire range of seafood products over the next few years, and help it identify and develop more sustainable sources, in line with M&S’s Plan A commitments.
WWF’s Seafood Charter aims to encourage a favourable market for sustainably caught and farmed seafood.
The Seafood Charter is mainly targeted at retailers and processors, but will affect thousands of UK fishermen whose income depends on a healthy supply of fish, and ultimately the millions of people who buy, cook, and eat fish.
The acclaimed chef Tom Aikens, author of Fish, has also given his support to WWF’s Seafood Charter, and created delicious recipes using the M&S sustainable fish range. Mr Aikens says, ”Overfishing is one of the biggest threats facing our oceans, but the solution to the problem lies in our own hands.
“As a chef I am always looking for good quality and sustainable fish and am keen to support our fishing communities. By teaming up with WWF to ensure all their seafood is from sustainable sources, M&S is making it easier for consumers to make the right choices."
