On 17 February and for the second year running, Carrefour will host Les Jours Bleus – a high-impact in-store campaign organised in partnership with two leading seafood brands Findus and Labeyrie.
The nationwide campaign will raise consumer awareness about the protection of marine resources, highlight the commitment Carrefour, Findus, and Labeyrie have made to source sustainably caught seafood, and remind shoppers how they can make a difference by switching to MSC certified sustainable seafood.
Following the tremendous success of Les Jours Bleus in 2010, this year’s campaign will be even bigger, running in all Carrefour Hypermarchés and Carrefour Market supermarkets throughout France from 17 to 23 February 2011.
Hervé Gomichon, Global Quality Director of the Carrefour group said, "Carrefour has been committed to protecting biodiversity for many years. Protecting our oceans and the jobs associated with them is very important. We apply a sustainable seafood sourcing policy, which leads us to favour certain species that come from sustainable fishing and bear the MSC label. With 26 MSC-labelled products in the Carrefour own-brand tinned and frozen product ranges as well as on the fresh fish counter, we sell the widest range of MSC labelled products in France. With this campaign we aim to raise consumer awareness and encourage shoppers to choose products sourced from sustainable fisheries. We can only protect our oceans by working together with our partners in the supply chain and our customers."
Steven Libermann, Commercial Director of Findus France said, "Fish is still a food sourced principally from the wild, a rarity in our modern diet, in which farmed products dominate. This is why we want to build awareness among our customers of the fact that not all fish resources are inexhaustible. By choosing products from a well-managed and sustainable source, consumers can make a difference and ensure the availability of fish resources for this and future generations."
