Provident CRM has announced it has successfully implemented SugarCRM in the Irish Sea Fisheries Board, Bord Iascaigh Mhara (BIM), allowing the semi-state body to effectively manage its communication to its 200 industry clients.
In early 2010 the BIM Business Development division investigated and extensively evaluated a wide range of CRM systems that would allow the activity and interaction between the large number of businesses BIM engages with on a regular basis, to be recorded and supported. SugarCRM was chosen for its extensive capabilities, ease of use and comparative low cost.
Under the agreement Provident CRM customised BIM's instance of SugarCRM so that its users are able to record key information with a 'fisheries' perspective, and provided implementation services so BIM's legacy data was imported correctly. Finally, before 'Go-Live' a comprehensive on-site training programme to educate users on how best to use the SugarCRM system in a collaborative way was provided. By ensuring complete user adoption BIM have realised maximum return on their investment and will continue to see increased productivity and valuable insight of their internal and external processes.
Ian Mannix, Business Development Executive at Bord Iascaigh Mhara, oversaw the project: "In early 2010 the BIM BDI division investigated the possibility of implementing a CRM system to manage the relationships of over 200 seafood companies with whom we interact on a regular basis. The SugarCRM solution we chose offers an easily accessible record of the key divisional activities and provides a record of the levels of support and projects we have with each of our clients. It is also useful for staff members to keep themselves informed on the activities of colleagues in relation to these companies.”
SugarCRM is a CRM product available globally and can be hosted on-premise or as a cloud service with Provident in Amazon's Dublin data centre. Businesses can choose from three packages depending on individual requirements, ranging from a simple method of contact management through to a feature rich system that includes full sales and marketing, customer support, campaign management and analytical reporting. SugarCRM can be used seamlessly out-of-the-box, or customised to suit the specific needs of a business and its users.
