Source of inspiration

Cod is Iceland’s single most valuable species, accounting for 49% of 2020’s seafood export value

Iceland is well positioned to offer the United Kingdom a lot more than just its favourite whitefish

Give a man a fish and you feed him for a day, but teach him how to fish and you feed him for a lifetime. Advocating the more bountiful benefits brought by long-term focus over those generated by shorter-term actions, it’s a well-worn proverb, but one that’s stood the test of time, with direct relevance to many different sectors today. In this regard, there’s a strong case for flagging its applicability for the United Kingdom’s fisheries and seafood industry, which in the post-Brexit/COVID-recovery landscape is ripe for some reinvention. 

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