The UK’s National Federation of Fish Friers (NFFF) has launched a new iFish4Chips smartphone app in order to lend some support to the fish and chip industry.

iFish4Chips is designed to help push the fish and chip industry forward

iFish4Chips is designed to help push the fish and chip industry forward

iFish4Chips, is designed as a handy tool for the smartphone using public to locate their nearest fish and chip shops and restaurants in a specific town, city or county. It’s also a novel new way for the fish and chip industry to communicate location, contact details and unique selling points direct to people’s smartphones.

Gregg Howard, NFFF President and former Fish and Chip Shop of the Year Winner, said: “I believe that iFish4Chips is the most ground breaking thing to happen to the fish and chip industry for a long time. With smartphones becoming one of the most popular forms of communication, a listing on the app is a fantastic way of showcasing your business.”

The app displays search results in a list listed or on a map and the user can then filter the results using important considerations such as dietary requirements or facilities including good parking or disabled access.

The app also gives customers the opportunity to ‘recommend’ a shop to other visitors.

The app can be downloaded for free either by visiting

www.iFish4Chips.co.uk

or searching for ifish4chips in the Apple store or Google Play for the Android version.