The first whole lobster has been certified by the Marine Stewardship Council (MSC) and will be sold in Lidl supermarkets across the UK.
The MSC certified lobsters come from the clear waters of New Brunswick, Canada, where local residents describe it as the best lobster in the world.
“We are proud to be the first British supermarket to sell MSC assured whole lobster, and in addition to this 100% of our fresh ongoing fish is MSC certified and this range is available in stores all year round,” said Alexandra Scholes, fish and seafood buyer for Lidl.
With the lobster fishing season being only two months long, fishermen aim to protect the stock and make sure the lobsters are in the best possible condition. The fishermen live in small towns around the coast of New Brunswick and boast that the lobsters are the heart of the local community.
“It’s a real commitment to demonstrably sustainable sourcing that is providing a benefit to customers. This lobster is a perfect example, a great value, sustainable product from the cold, pristine waters of Canada,” said Toby Middleton, programme director in the North East Atlantic for MSC.
He concluded: “Lidl has worked closely with the MSC over the past year to build up its range of MSC certified fish and shellfish. That hard work is really paying off with 41 of Lidl’s wild seafood products now MSC labelled, a 24% increase on 2014.”
