The Hilton Singapore has become the first hotel in Asia to achieve Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) Chain of Custody certifications.
MSC- and ASC-certified menu items are now available in Hilton Singapore’s food and beverage outlets - il Cielo Italian Restaurant, Glow Juice Bar and Café and the newly-opened Opus Bar & Grill.
Hilton Singapore’s journey towards sustainable seafood began with Hilton Worldwide’s global ban on shark fin at all restaurants and food and beverage facilities operated by its owned and managed properties on 1 April 2014. Shortly after, the hotel participated in the inaugural WWF Sustainable Seafood Festival in June 2014, presenting guests with an opportunity to learn about the importance of making sustainable seafood choices, while enjoying the culinary creativity of its restaurants. This then led the hotel to apply for and achieve both ecolabel certifications, several months later.
Peter Webster, general manager, Hilton Singapore said: “Sustainability is and remains a core pillar of Hilton Worldwide’s corporate responsibility strategy, Travel with Purpose. Today’s announcement underscores our commitment to enhance guest awareness about making sustainable seafood choices, and we are thrilled to be the first hotel in Asia to receive both MSC and ASC certifications.
“There is an urgency to protect the oceans from unsustainable fishing practices, and this is a shared responsibility. Collectively the hospitality industry has significant potential to raise consumer awareness, and advance responsible business operations at large – including the sourcing of sustainable seafood. We welcome and anticipate more hotels and restaurants to be part of this growing momentum.”
Prior to Hilton Singapore’s Chain of Custody certifications, consumers in Singapore only had the option of purchasing MSC-and ASC-certified seafood produce and products at selected supermarkets and seafood purveyors in the country. With Hilton Singapore leading the way to serve certified seafood, the MSC says that consumers may soon expect more MSC- and ASC certified seafood choices when they dine out in Singapore.
