Swiss retail company Migros is the first to offer customers Aquaculture Stewardship Council (ASC) certified trout, produced by certified Danforel Christiansminde Farm in Denmark.

The two smoked trout fillet products offered in 75g and 125g supplements Migros’ range of ASC-certified tilapia and pangasius products.

Sandra Hinni, project management fisheries sustainability, Migros, said: “We are continually looking for ways to offer our customers sustainable choices. Already 94% of fish sold in Migros comes from responsible sources; by 2020 we aim to have our entire range of seafood responsibly sourced – and these two new products bring us a step closer.”

“Migros has been a supporter of ASC since 2011 and in 2012 became one of the first retailers to offer ASC certified products to customers. We applaud Migros for their efforts to support responsible fish farming and their contribution to environmental and social responsibility in aquaculture,” added Esther Luiten, commercial marketing manager, ASC.

Danforel’s Christiansminde freshwater farm in Denmark was the first farm to meet the rigorous ASC Freshwater Trout Standard for responsible aquaculture.

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