Seafood Scotland has launched a campaign to help Scottish seafood businesses reach a greater consumer audience through the use of free marketing directories.
The 'Net Income' campaign will target fishing and seafood processing businesses via direct email and social marketing throughout July and August to encourage them to add details of their retail offer to direct selling directories. Seafood Scotland has worked with the sites to create a one-step application process which will result in listings across the Scotland Food and Drink ‘Support Local’ hub, Seafish’s ‘Fish is the Dish’ and ‘Fish on Friday’.
“For seafood businesses that are not used to selling direct to the consumer locally, or online, the range of opportunities to market to a new audience can be hard to pin down,” said Clare Dean, trade marketing manager at Seafood Scotland. “By using our quick and easy one-stop portal, which is completely free, seafood businesses can share their offering via listings on multiple marketing directories, reaching more consumers and growing sales.“
More than 400 business have already listed on Scotland Food and Drink’s ‘Support Local’ hub and have benefitted from an increased number of clicks to their websites. A short Facebook advertising campaign reached over 118,000 people and directly resulted in 6,500 website visits to Scottish food and drink businesses.
Seafood businesses can access the ‘Click and Complete’ sign up at Seafood Scotland’s website.
