Bumble Bee Foods and WWF have teamed up to educate consumers of the importance of seafood and ocean conservation.
Bumble Bee will contribute a minimum of $1m over the next five years to WWF’s ocean conservation efforts, through the sale of its Marine Stewardship Council (MSC) certified Wild Selections® product line.
The joint commitment to seafood sustainability was announced at the Clinton Global Initiative (CGI) Annual Meeting in New York City.
The two organisations plan to increase understanding of what is sustainably caught seafood, why it’s important, and what measures can be taken to improve the health of the world’s oceans.
Bumble Bee President and CEO Chris Lischewski said, “Ultimately, through this partnership our goal is to expand and create additional sustainably certified fisheries, and to impact seafood sustainability on a significant scale.”
