For the first time, the Belgian Fish Guide will feature Aquaculture Stewardship Council (ASC) certified tilapia and pangasius.
The Fish Guide has been helping consumers to make responsible choices when shopping for fish for nearly a decade, and ASC labelled products already feature in the Dutch and Swedish versions.
The guide is based on methodology developed by WWF, Seafood Choices Alliance, North Sea Foundation and the Marine Conservation Society. The Fish Guide can be found in 18 countries around the globe.
“I am delighted that ASC certified tilapia and pangasius are included in the Belgian Fish Guide from now on. This is a great sign of how far ASC has come in just over a year since the first product with the ASC logo was launched in 2012,” said ASC’s CEO Chris Ninnes. “The Belgian market has been very receptive and I am hugely encouraged by this development. This Fish Guide will help ASC reinforce our position even further.”
WWF Belgium launched its newly updated Belgian Fish Guide last week and Franck Hollander, WWF Belgium’s conservation policy officer says that the guide reaches an estimated 60,000 Belgian seafood shoppers.
