Möller’s cod liver oil gains MSC label
Norwegian cod liver oil producer, Orkla Health, will display the Marine Stewardship Council’s (MSC) blue fish label on all bottles of cod liver oil sold under its internationally renowned Möller’s brand.
Möller’s has been sourced from Norwegian cod fisheries in the archipelago Lofoten and Vesterålen since 1854 and is a bi-product from Arctic cod. First MSC certified in 2010, the Norway North East Arctic cod fishery was recertified in 2015, meaning that it meets all 28 indicators set out in the MSC’s standard for sustainable fishing.
Hege Holter Brekke, chief executive at Orkla Health said: “The MSC plays an important role in contributing to sustainable fishing practices. Adding the blue MSC label to all bottles of Möller’s gives us the opportunity to proudly tell the story of sustainability and provenance of this 160-year old brand.”
Research by insights and strategy consultancy, GlobeScan shows that health-conscious consumers are increasingly looking for sustainably sourced seafood alternatives. A survey of 2,800 consumers of health supplements and fish oil across seven markets showed that nearly half put overfishing among their top three concerns for oceans, wildlife and people – second only to ocean pollution. In response Orkla aims to have 100% raw materials from sustainable sources by 2025.
Nicolas Guichoux, chief programme officer, at the MSC said: “We hope that other supplement producers will follow Orkla’s lead by committing to use traceable, certified sustainable fish oil from fisheries helping to safeguard our oceans and seafood supplies for future generations.”
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