The agreement is the result of discussions over the past year in which Waitrose has strongly urged its branded tuna suppliers to improve their sustainability credentials.<\/p>\n
It means that all canned tuna sold in Waitrose supermarkets will either be MSC certified or caught using the pole and line fishing method.<\/p>\n
Jeremy Ryland Langley, Waitrose\u2019s aquaculture and fisheries manager, said: \u201cSustainability is at the very heart of what we do and we are proud to have such a strong record for ensuring that our own-label tuna is caught in the most responsible way possible.\u201d<\/p>\n
All Waitrose own label canned tuna has been pole and line caught since 2009 (MSC certified since 2013) while all the tuna in own label ready-prepared products, such as sandwiches and p\u00e2t\u00e9s, is also pole and line caught.<\/p>\n
Mr Langley added: \u201cWhen they buy a can of own-label tuna, our customers know that they are always buying a product which has been sustainably sourced \u2013 and now they will have the same assurance when it comes to buying a branded product.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Waitrose has become the first UK supermarket to set a deadline to ensure that all the branded canned tuna it sells will be sourced using more sustainable fishing methods by the end of next year.<\/p>\n","protected":false},"author":2,"featured_media":9870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"sponsor":[],"class_list":["post-9869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/9869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/comments?post=9869"}],"version-history":[{"count":1,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/9869\/revisions"}],"predecessor-version":[{"id":9871,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/9869\/revisions\/9871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media\/9870"}],"wp:attachment":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media?parent=9869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/categories?post=9869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/tags?post=9869"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/sponsor?post=9869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}