{"id":9550,"date":"2015-12-23T11:18:00","date_gmt":"2015-12-23T11:18:00","guid":{"rendered":"https:\/\/worldfishing.nfdtesting.uk\/icefish-conference\/2015\/12\/23\/supermarket-deal-for-fleetwood-fish-firm\/"},"modified":"2026-08-27T00:15:02","modified_gmt":"2026-08-26T23:15:02","slug":"supermarket-deal-for-fleetwood-fish-firm","status":"publish","type":"post","link":"https:\/\/www.worldfishing.net\/icefish-conference\/news\/industry-news\/supermarket-deal-for-fleetwood-fish-firm\/","title":{"rendered":"Supermarket deal for Fleetwood fish firm"},"content":{"rendered":"<p>My Fish Company was launched in September this year by co-founders Gary Apps and Kim Ashton, with support from Lloyds Bank.<\/p>\n<p>The company has secured a deal to supply Preston-headquartered supermarket chain Booths, which has 32 stores throughout the North West, with all of the fresh fish sold on its fish counters, as well as own label products.<\/p>\n<p>Gary said, \u201cThis has been a massive achievement for us, we want to build a business that is known for supplying the highest quality fish and seafood available to hotels and restaurants across the North West and there\u2019s no better quality mark than being a Booths supplier.\u201d<\/p>\n<p>Gary and Kim secured a substantial six figure investment to found My Fish Company, which has seen them take two units at the Harbour Trading Estate in Fleetwood, totalling 7,500 sq ft, which required a substantial fit out.<\/p>\n<p>The company employs 25 staff and plans to start offering apprenticeships early next year, to invest in the next generations of seafood specialists.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new fish wholesaler based in Fleetwood, England has secured a deal to supply a supermarket chain and also has plans to train up the next generation of the seaside town\u2019s fish industry.<\/p>\n","protected":false},"author":2,"featured_media":9551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"sponsor":[],"class_list":["post-9550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/9550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/comments?post=9550"}],"version-history":[{"count":1,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/9550\/revisions"}],"predecessor-version":[{"id":9552,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/9550\/revisions\/9552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media\/9551"}],"wp:attachment":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media?parent=9550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/categories?post=9550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/tags?post=9550"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/sponsor?post=9550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}