Selfridges has long demonstrated its commitment to ocean conservation. In 2011, it launched Project Ocean to stop overfishing and pollution, and to protect oceans through the creation of marine reserves. It also worked with the Marine Conservation Society in order to reassure its 30,000 daily customers that it doesn\u2019t sell or serve endangered fish in its Foodhall or restaurants. <\/p>\n
Nicola Waller, Selfridges Director of Food, comments: \u201cWe are really proud to work with Southbank Fresh Fish. They have an enviable reputation and heritage of supplying some of London’s most demanding and discerning chefs and restaurants. I have no doubt that the Southbank team\u2019s passion and expertise will enhance our fish counter and provide an exceptional service.\u201d <\/p>\n
The fresh fish counter will hold Marine Stewardship Council (MSC) Chain of Custody (CoC) certification for seafood traceability, and Southbank will utilise all of its other supply chain certifications to supply products holding Freedom Food and organic status.<\/p>\n
Through the Southbank Sustainability Initiative (SSI), a groundbreaking strategy that was introduced in 2012 to assist chefs\u2019 understanding of sustainable seafood, the Southbank team will thoroughly research every single seafood product appearing on Selfridges\u2019 counter, tracing it back through every stage of the supply chain to ensure the fishery is genuinely sustainably managed. It will obtain and comprehensively document details on the catch methods of the product and where it is landed. <\/p>\n
In addition, Southbank will establish whether sustainability or eco-label certifications are in place for that fishery and\/or the specific catching vessels, as well as where the product appears on the numerous high-profile consumer \u2018fish-to-eat\u2019 and \u2018fish-to-avoid\u2019 lists.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Southbank Fresh Fish, one of London\u2019s leading seafood suppliers, has been appointed fresh fish supplier to the world-famous Selfridges & Co store on London\u2019s Oxford Street.<\/p>\n","protected":false},"author":2,"featured_media":6087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"sponsor":[],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/6086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/comments?post=6086"}],"version-history":[{"count":1,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/6086\/revisions"}],"predecessor-version":[{"id":6088,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/6086\/revisions\/6088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media\/6087"}],"wp:attachment":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media?parent=6086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/categories?post=6086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/tags?post=6086"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/sponsor?post=6086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}