{"id":5820,"date":"2014-01-07T15:19:00","date_gmt":"2014-01-07T15:19:00","guid":{"rendered":"https:\/\/worldfishing.nfdtesting.uk\/icefish-conference\/2014\/01\/07\/new-film-to-show-sustainability-of-haddock\/"},"modified":"2026-08-26T23:56:21","modified_gmt":"2026-08-26T22:56:21","slug":"new-film-to-show-sustainability-of-haddock","status":"publish","type":"post","link":"https:\/\/www.worldfishing.net\/icefish-conference\/news\/industry-news\/new-film-to-show-sustainability-of-haddock\/","title":{"rendered":"New film to show sustainability of haddock"},"content":{"rendered":"<p>The short film, \u2018Sea to Plate\u2019, explains to consumers how the MSC-certified Scottish North Sea haddock is caught, landed, processed and delivered to the end customer.<\/p>\n<p>The film follows the journey of the haddock from being caught by the North Sea trawler <i>Budding Rose<\/i> through to being landed at Peterhead market, processed in Aberdeen by Couper Seafoods, and then finally served up at the Bay Fish and Chips shop in nearby Stonehaven.<\/p>\n<p>Mike Park, chief executive of the SWFPA, said: \u201cHaddock is the mainstay of the Scottish fleet and there is a great story to tell here of the sustainability of the fishery and the excellent quality of the product.<\/p>\n<p>\u201cScottish fishermen are working hard to ensure the sustainable catching of our precious seafood and this short film underlines that commitment.\u201d<\/p>\n<p>The video can be viewed <a href=\"http:\/\/vimeo.com\/80251293\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Scottish Whitefish Producers\u2019 Association (SWFPA) has produced a new video charting the journey of North Sea haddock from sea to plate, to highlight the sustainability of the fishery and the high quality of the catch.<\/p>\n","protected":false},"author":2,"featured_media":5821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"sponsor":[],"class_list":["post-5820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/5820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/comments?post=5820"}],"version-history":[{"count":1,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/5820\/revisions"}],"predecessor-version":[{"id":5822,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/5820\/revisions\/5822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media\/5821"}],"wp:attachment":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media?parent=5820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/categories?post=5820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/tags?post=5820"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/sponsor?post=5820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}