The announcement comes six months after Young\u2019s entered the US market in partnership with The Fishin\u2019 Company by securing national distribution at Walmart, Sam\u2019s Club, and several grocery chains operated by Ahold Delhaize.<\/p>\n
Bill Showalter, CEO of Young\u2019s, said: \u201cDriving exports is a key pillar of our strategic growth plan and the continued success in the US market demonstrates the strength and popularity of our brand. The expansion in North America highlights the significant scope we have to grow sales outside of the UK, where Young\u2019s Seafood is the number one fish and seafood brand.\u201d<\/p>\n
Safeway partnership<\/strong><\/p>\n Seven of Young\u2019s products were featured in more than 13,000 distribution points. This will be expanded upon by increasing Young\u2019s US distribution through partnership with the Albertsons Safeway group into Safeway Northern California and Jewel-Osco. The deal will add an additional 1,300 points of distribution for Young\u2019s fish in some of the major food markets in the US.<\/p>\n The US packaging highlights that Young\u2019s is \u2018Made in Britain\u2019 and features Young\u2019s British heritage. Mr Showalter added that British provenance is a key selling point in the US and the company believed the brand could potentially replicate its US success in Europe, China and other export markets.<\/p>\n","protected":false},"excerpt":{"rendered":" UK brand Young\u2019s Seafood Limited has announced Young\u2019s USA will undergo increased distribution, new products and extensions to its existing lines.<\/p>\n","protected":false},"author":2,"featured_media":432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"sponsor":[],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":1,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":433,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/431\/revisions\/433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media\/432"}],"wp:attachment":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/tags?post=431"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/sponsor?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}