{"id":3863,"date":"2011-04-10T06:00:00","date_gmt":"2011-04-10T05:00:00","guid":{"rendered":"https:\/\/worldfishing.nfdtesting.uk\/icefish-conference\/2011\/04\/10\/msc-certified-youngs-chip-shop-mackerel-hits-supermarkets\/"},"modified":"2011-04-10T06:00:00","modified_gmt":"2011-04-10T05:00:00","slug":"msc-certified-youngs-chip-shop-mackerel-hits-supermarkets","status":"publish","type":"post","link":"https:\/\/www.worldfishing.net\/icefish-conference\/news\/industry-news\/msc-certified-youngs-chip-shop-mackerel-hits-supermarkets\/","title":{"rendered":"MSC certified Young\u2019s Chip Shop Mackerel hits supermarkets"},"content":{"rendered":"<p>The fish in Chip Shop Mackerel will be sourced from a longstanding Scottish supplier to Young\u2019s and is from the MSC certified Northeast Atlantic and North Sea mackerel fishery, specifically the western component. This mackerel is caught by the highly selective pelagic trawl method which has minimal discards since few \u2018non target\u2019 fish are caught. The vessels in the supplier\u2019s fleet also use modern \u2018jigging\u2019 technology which allows the average size of the fish in each shoal to be gauged by weight before trawling, and thus the deliberate avoidance of smaller juveniles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Young\u2019s has launched a new MSC certified Chip Shop Mackerel, inspired by the Fish Fight programmes shown on Channel 4 earlier this year.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"sponsor":[],"class_list":["post-3863","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/3863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/comments?post=3863"}],"version-history":[{"count":0,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/3863\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media?parent=3863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/categories?post=3863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/tags?post=3863"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/sponsor?post=3863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}