{"id":12122,"date":"2026-09-24T14:42:33","date_gmt":"2026-09-24T13:42:33","guid":{"rendered":"https:\/\/www.worldfishing.net\/icefish-conference\/?p=12122"},"modified":"2026-10-01T10:26:00","modified_gmt":"2026-10-01T09:26:00","slug":"100-transformation-the-future-in-action","status":"publish","type":"post","link":"https:\/\/www.worldfishing.net\/icefish-conference\/news\/news\/100-transformation-the-future-in-action\/","title":{"rendered":"100% Transformation: The Future in Action"},"content":{"rendered":"

Moderating the session Dr. Leeper first began by introducing Dr. <\/span>Tracy White, Manager of the Scottish Ocean Cluster. <\/span><\/p>\n

Dr White had been unable to travel to Iceland but, in a pre-recorded presentation, told delegates that, “‘…utilisation isn’t enough”, before going on to further explore, “Scotland’s transformation to 100% value creation”. <\/span>\u00a0<\/span><\/p>\n

Dr White confirmed, “A lot of our byproducts are (now) going to fish oil, fish meal, added value foods that are staying within the human food chain, supplements, agricultural uses as well as pet and animal feed and biomass for energy.”<\/span>\u00a0<\/span><\/p>\n

She pointed out\u00a0there was a last piece of the puzzle –\u00a0scallop shells, “These have represented quite a significant disposal cost and challenges around our utilisation.”<\/span>\u00a0<\/span><\/p>\n

She told delegates, “We’ve worked with processors to reroute these scalloped shells from waste streams and into agricultural applications and this is the first step along that kind of mountainous journey.”<\/span>\u00a0<\/span><\/p>\n

She went on to acknowledge, “there’s challenges around labour operational costs, oncoming quotas and policies\u00a0and\u00a0Scotland has really reached a tipping point.\u00a0The barriers that have been identified are systematic.\u00a0They cannot be solved by one individual organisation, or one business;\u00a0they\u00a0can’t deliver this transformation on their own.\u00a0<\/span>\u00a0<\/span><\/p>\n

Dr. White\u00a0identified that this is where the Ocean Cluster model helps, “It improves visibility, collaboration and commercialisation pathways that are going to be needed to transform opportunity to economic value.”<\/span>\u00a0<\/span><\/p>\n

The Scottish Ocean Cluster has already started this journey,\u00a0hosting\u00a0its first ever Scottish Ocean Cluster Summit a few weeks ago, “what started as 1\/2-day networking session soon became a completely oversubscribed full day event…”.<\/span>\u00a0<\/span><\/p>\n

Dr White confirmed that,” we’re already seeing projects starting to unfold from this, from this event.”<\/span>\u00a0<\/span><\/p>\n

Her concluding thoughts were, “Scotland doesn’t need more fish to create more value. What we do need is stronger connections between industry, innovation and markets and helping unlink those systematic challenges that we are currently facing.\u00a0The Scottish Ocean Cluster itself is now transitioning from concept to action and ultimately, we want to transform byproducts from utilisation to value.”<\/span>\u00a0<\/span><\/p>\n

Luis Bourill\u00f3n, Business Consultant at COMEPESCA started the next presentation asserting that, “Mexico could unlock up to US$313 million in additional annual value by making greater use of seafood by-products”.<\/span>\u00a0<\/span><\/p>\n

He confirmed that the “diversity in Mexico is immense, across 11,000 km of coastline.”<\/span>\u00a0<\/span><\/p>\n

He detailed Mexico’s seafood potential; it lands more than two million tonnes of fish and shellfish annually. But he also noted that around 226,000 tonnes of usable raw material remains and this is ” The Untapped Opportunity “.\u00a0<\/span>\u00a0<\/span><\/p>\n

Potential products include marine collagen, omega-3 oils, chitin and chitosan, protein hydrolysates, and premium pet food and aquafeed. Capturing 50% of the opportunity could generate US$86 million to US$313 million annually, a 5-19% uplift in the first-sale value of five key fisheries. <\/span>\u00a0<\/span><\/p>\n

Luis then\u00a0shared Pesca Con Futuro’s\u00a0“Platform for\u00a0<\/span>Action” with its mission to, ” Educate,\u00a0Connect and Communicate –\u00a0A platform ready to introduce and scale 100% Vision in M\u00e9xico.”<\/span>\u00a0<\/span><\/p>\n

One of those connections is with restaurants, “chefs\u00a0have been amazing spokespersons for us. Many do not even have a waste basket in the kitchen. They use everything and this really helps with our mission.”<\/span>\u00a0<\/span><\/p>\n

His final\u00a0message was to urge everyone to\u00a0create more value “without catching one additional fish.\u201d <\/span>\u00a0<\/span><\/p>\n

The final presentation of the conference was from Allen Haroutonian, Lead at the Pacific Islands Tuna Ventures Programme (Pacific Islands Forum Fisheries Agency) and\u00a0Founder of Blue-X\u00a0and Fiji Ocean Cluster.<\/span>\u00a0<\/span><\/p>\n

He began by saying, “Mars is for quitters. Let’s\u00a0try to leave our planet in a better way than how we found it. Action is where results come from…”<\/span>\u00a0<\/span><\/p>\n

In a lively presentation he detailed how\u00a0the Pacific Islands Tuna Ventures Programme has\u00a0catalysed new products and profits,\u00a0providing further information on\u00a0what adopting a venture studio approach has delivered, “it has been effective is catalysing action leading to measurable commercial outcomes.”<\/span>\u00a0<\/span><\/p>\n

In a summary of the successes so far he also revealed that implementing tactical implementation through Tiger Teams does work, “Designing and running a sprint over a three-month period is a model that facilitates profits in rapid time frames…”<\/span>\u00a0<\/span><\/p>\n

Another inspiring Cluster story to end the conference presentations.<\/span>\u00a0<\/span><\/p>\n

Moderator, Dr Leeper thanked the speakers and commented, “it’s been an awesome day and a half of conference. It has just been wonderful, absolutely buzzing.”<\/span>\u00a0<\/span><\/p>\n

Chair of the conference, Dr. \u00de\u00f3r Sigf\u00fasson then summed up the conference simply as, “So inspiring.” <\/span>\u00a0<\/span><\/p>\n

He went on to say, “When\u00a0we started this whole thing it was like a small soccer team, and then\u00a0we realised that the market needed people who were scoring, and we didn’t have that many people that were scoring! <\/span>\u00a0<\/span><\/p>\n

But now great days come with all the stories… so for me this (conference) has been much more enlightening than I thought. <\/span>\u00a0<\/span><\/p>\n

I am just so happy how things are moving (forward) which is the crucial part of the whole thing \u2013 that we’re not sitting here just to talk about things,\u00a0we’re basically saying this is happening right now.<\/span>\u00a0<\/span><\/p>\n

And the brilliant thing here it’s a soccer team that needs the back benchers\u00a0and\u00a0the Clusters tend to become the back benchers. So, we’ve now got it all. The question is how are we\u00a0going to get it moving even faster?<\/span>\u00a0<\/span><\/p>\n

Well, we need to do more of this… we need more of these connections to happen, to make sure we are realising the potentials in different areas. <\/span>\u00a0<\/span><\/p>\n

So,\u00a0from my part,\u00a0thank you very much .”<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The final session of the 2026 100% Fish for Profit conference featured studies which give inspiration for the future. <\/p>\n","protected":false},"author":94,"featured_media":12167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"sponsor":[],"class_list":["post-12122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/12122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/comments?post=12122"}],"version-history":[{"count":5,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/12122\/revisions"}],"predecessor-version":[{"id":12129,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/posts\/12122\/revisions\/12129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media\/12167"}],"wp:attachment":[{"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/media?parent=12122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/categories?post=12122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/tags?post=12122"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.worldfishing.net\/icefish-conference\/wp-json\/wp\/v2\/sponsor?post=12122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}