Lunginn af snyrtiv\u00f6rum \u00e1 marka\u00f0i \u00ed dag er sag\u00f0ur b\u00faa yfir leyndard\u00f3mum \u00feess a\u00f0 l\u00e1ta okkur l\u00ed\u00f0a unglegri \u00fat og auka vell\u00ed\u00f0an. \u00dea\u00f0 kemur vart \u00e1 \u00f3vart a\u00f0 vi\u00f0skiptat\u00edmariti\u00f0 Forbes \u00e1\u00e6tlar a\u00f0 fegur\u00f0ari\u00f0na\u00f0urinn velti um 445 millj\u00f6r\u00f0um dollara, sem gerir hann a\u00f0 \u201egulln\u00e1mu\u201d fyrir konur sem r\u00edsa til metor\u00f0a \u00e1 eigin ver\u00f0leikum.<\/p>\n
N\u00faor\u00f0i\u00f0 er kynjamunur \u00ed sj\u00e1var\u00fatvegi vi\u00f0urkennd sta\u00f0reynd \u00e1 al\u00fej\u00f3\u00f0av\u00edsu og stj\u00f3rnv\u00f6ld v\u00edtt og breitt um heiminn eru a\u00f0 koma \u00e1 f\u00f3t jafnr\u00e9ttis\u00e1\u00e6tlunum til a\u00f0 hvetja konur til a\u00f0 hasla s\u00e9r v\u00f6ll \u00ed greininni og br\u00faa kynjabili\u00f0.<\/p>\n
Hr\u00f6nn Margr\u00e9t Magn\u00fasd\u00f3ttir, me\u00f0stofnandi og framkv\u00e6mdastj\u00f3ri Feel Iceland, kve\u00f0st hafa a\u00f0 lei\u00f0arlj\u00f3si a\u00f0 \u201eskapa meiri ver\u00f0m\u00e6ti \u00far holla og d\u00fdrm\u00e6ta fiskinum okkar, eitthva\u00f0 sem auki\u00f0 getur vell\u00ed\u00f0an f\u00f3lks.\u201d \u00dea\u00f0 kom Hr\u00f6nn \u00ed opna skj\u00f6ldu a\u00f0 uppg\u00f6tva hversu miklu af \u00f3unnu fiskmeti var fleygt og segir a\u00f0 eftir a\u00f0 hafa rannsaka\u00f0 \u00feessi m\u00e1l ofan \u00ed kj\u00f6linn hafi h\u00fan gert s\u00e9r lj\u00f3st a\u00f0 \u201evi\u00f0 vorum a\u00f0 kasta gulli \u00e1 gl\u00e6.\u201d<\/p>\n
Ranns\u00f3knir Hrannar \u00e1samt skilningi samstarfskvenna hennar \u00e1 hversu mj\u00f6g konur eru drifkraftar snyrtiv\u00f6rui\u00f0na\u00f0arins leiddu til \u00fer\u00f3unar og framlei\u00f0slu \u00e1 v\u00f6rum sem innihalda kollagen \u00far sj\u00e1varfangi og h\u00f6f\u00f0a til einstaklinga sem s\u00e6kjast eftir heildarlausn me\u00f0 innri sem ytri verkan til a\u00f0 n\u00e1 fram h\u00e1marks\u00e1rangri.<\/p>\n
Hr\u00f6nn tekur \u00fe\u00e1tt \u00ed seinni hluta r\u00e1\u00f0stefnunnar, S\u00e9rh\u00e6f\u00f0 vara (Niche Products), \u00e1samt fulltr\u00faa Atlantic Leather. Smelltu h\u00e9rna<\/a> til a\u00f0 sj\u00e1 dagskr\u00e1nna \u00ed heild sinni.<\/p>\n