Waitrose tuna to carry MSC label
Waitrose's range of canned tuna will carry the MSC ecolabel by April 2013
UK food retailer, Waitrose, has announced that its range of canned tuna will carry the Marine Stewardship Council (MSC) ecolabel by April 2013.
The food retailer sells more than four million cans of own label tuna each year, all under its essential Waitrose brand, which is already pole and line caught. The logo will be added to the first cans at the beginning of March, with the rest of the range receiving the label in the following weeks.
Toby Middleton, UK country manager, MSC, said: “This is a fantastic development, for Waitrose, for the MSC and crucially for shoppers. By adding the MSC ecolabel onto cans of one of the nation’s favourite fish, consumers are given the power to reward sustainable fishing, and to help transform the world’s oceans towards a sustainable future.”
John Vine, local and regional buyer, Waitrose, added: "The blue tick is well recognised by our customers so we're pleased to offer them this added reassurance on such a regular shopping basket product. All our canned tuna is our essential Waitrose brand, proving that customers don't need to buy top of the range food to know it's been sourced in an ethical way.”
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