Sainsbury’s takes MSC to 7,000 products

23 Nov 2010
The number of MSC products doubles, on average, every 12-15 months, said the NGO.

The number of MSC products doubles, on average, every 12-15 months, said the NGO.

Peeled, frozen prawns sold by UK retailer J Sainsbury have become the 7,000th Marine Stewardship Council (MSC) eco-labelled product to go on sale worldwide.

Growth in MSC eco-labelled products has dominoed over the past four years doubling, on average, every 12-15 months.

Ally Dingwall, Sainsbury’s aquaculture and fisheries manager, said: “Sainsbury’s is the largest retailer of MSC-certified fish in the UK with over 75 lines and we have done more than any other retailer to source our fish in a sustainable and responsible way. We would like to congratulate the MSC on reaching 7,000 lines and would encourage other retailers to follow Sainsbury’s lead in sourcing MSC certified fish.”

“Sainsbury’s have led the UK field with over one in 10 of their seafood products now bearing the MSC eco-label and I am particularly pleased that our 7,000th product is Sainsbury’s own-brand.” said MSC UK manager Toby Middleton.

“Consumer interest in MSC-certified fish has rocketed over the past two years with recent figures showing a 60% increase in recognition of the MSC eco-label in the UK. Nearly one in five people now recognise the MSC eco-label. Much of that increase in recognition is the result of joint marketing work with leading retailers like Sainsbury’s.”

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