Pacifical tuna for Norwegian retailer
Pacifical tuna will be the second canned MSC certified product offered by NorgesGruppen
Unil AS, the Norwegian purchasing unit responsible for the private labels of the country’s largest retailer, NorgesGruppen, is calling on tuna fishing companies and processors to catch and supply sustainable skipjack tuna in the Western and Central Pacific region.
Unil AS wants to buy sustainably caught tuna being fished in the waters of the Parties of the Nauru Agreement (PNA) countries, which include the Federate States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands and Tuvalu.
The tuna will be cobranded in the market as Pacifical tuna – a global marketing company jointly set up by the eight Pacific Island nations of the PNA, which together supply 50% of the world’s skipjack tuna from their waters which was certified by the Marine Stewardship Council in 2011.
Einar Mosvoll, senior procurement manager, Unil AS, said: “The main reason we want to work with Pacifical is the sustainable approach and the fact it is from the PNA. We recognise that supporting the PNA countries is important.”
While cod and salmon are the most popular seafood in Norway, Mr Mosvoll hopes that supplying premium canned MSC certified tuna will boost consumer demand and awareness for sustainable products, which he says, is still quite low.
Mr Mosvoll added: “The MSC certification itself is not that important, however we expect the MSC logo to become more known to the Norwegian consumers in the years to come.”
Pacifical tuna will be the second canned MSC certified product offered by NorgesGruppen’s private label, after canned mussels.