MSC revises royalty fee
The MSC is revising its charging structure for ecolabel licence holders
From 1 April 2013 the Marine Stewardship Council (MSC) is revising its charging structure for ecolabel licence holders, which will reduce overall costs of MSC participation and encourage greater use of the ecolabel.
Instead of a single fixed percentage rate the revised pricing model will incorporate a tiered volume royalty and will reduce the effective logo fee charged on the sales of MSC certified and labelled seafood sales for the majority of MSC’s current logo licencees.
Smaller businesses will also benefit from a single fixed fee and the elimination of all logo fees that would have been due on sales of certified and labelled seafood.
The different strands within the revised pricing model are designed to meet the needs of both large and small companies and to promote and incentivise the use of MSC’s consumer-facing ecolabel. Companies generating over 75% of total royalty income will benefit from this new charging regime.
“The MSC has been listening to its stakeholders. We are introducing this revised charging structure after extensive consultation with our partners and supporters”, said Rupert Howes, chief executive officer of the MSC.
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