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First ASC and MSC labelled product available in The Netherlands

26 Jun 2013
Queens Panga & Shrimp Noodles Red Curry is the first product to carry both the ASC and MSC logos © Nils van Houts/ASC

Queens Panga & Shrimp Noodles Red Curry is the first product to carry both the ASC and MSC logos © Nils van Houts/ASC

Queens Panga & Shrimp Noodles Red Curry, combining farmed pangasius and wild-caught shrimp, has become the first product to carry the ASC logo for responsible aquaculture and the MSC ecolabel for sustainable wild-catch.

The product will be available in major Dutch retailers.

Harry Hoogendoorn, Queens’ managing director said: “At Queens we want to have all our fish and fish products from sustainable sources, farmed or wild caught. Currently, we are not yet succeeding 100 per cent, but we are almost there. Our four fish meals have an ASC- and/or MSC-label. We are proud to be the first to bring the ‘Panga & Shrimp Noodles’ to the market with ASC certified pangasius and MSC certified cold water shrimp. We have supported the MSC and the ASC for a number of years, and we have been working closely with both organisations to promote the best choice in seafood for Dutch consumers.”

Camiel Derichs, Regional Director Europe of MSC, says: “It is great to see the MSC label and ASC logo together on a seafood product. It demonstrates that all fish in the product is originating from sustainable fisheries, and responsible aquaculture. Shoppers cannot miss it and it communicates a very strong and easy to understand message. The fact that Queens now offers this as a ‘world first’ is a testament to their pioneering spirit and commitment to sustainability”.

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Queens Panga & Shrimp Noodles Red Curry is the first product to carry both the ASC and MSC logos © Nils van Houts/ASC

Unless otherwise stated, all images copyright © Mercator Media 2014. This does not exclude the owner's assertion of copyright over the material.


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