Cobia available directly to UK consumers

10 Dec 2010

From January cobia will be available directly to UK consumers thanks to a new arrangement between Marine Farms and Regal Fish Supplies Ltd. Over the last six months, sales of cobia have gone from strength to strength, with Marine Farms receiving orders from across Europe, the US and South East Asia, but until now it was only sold to the trade.

Cobia loins will be sold frozen, in packs weighing between 250g – 300g which serve two people. The cobia will be sold skinned and are boneless, which is ideal for the UK consumer who is traditionally nervous of preparing fresh fish.

Consumers will be able to order cobia directly from Regal Fish.

The launch will be supported by a consumer PR campaign that will emphasise cobia’s versatility and ease of preparation.

The campaign will highlight too, how Marine Farms used its experience to develop the aquaculture facility off the coast of Vietnam, and the care that goes into looking after both the fish and the environment.

Mark Warrington of Sea Products of Scotland, the sales and marketing arm of Lakeland Group, the UK subsidiary of Marine Farms, is delighted with the deal with Regal Fish Supplies Ltd.

“We believe that cobia has the potential to be really popular with UK consumers. It has everything we know they want: it’s easy to prepare, it’s convenient, really versatile and it has a great flavour. Regal Fishhas an excellent reputation with both the industry and consumers and we are sure this venture will be a great success for both parties.”

Marine began farming Cobia (Rachycentron canadum) on a trial basis in Vietnam in 2005.

Links to related companies and recent articles ...