Canadian Filet-O-Fish MSC certified

19 Jun 2014
Filet-O-Fish served by McDonald’s Canada are now 100% MSC certified

Filet-O-Fish served by McDonald’s Canada are now 100% MSC certified

Filet-O-Fish served by McDonald’s Canada are now 100% certified as sustainable by the Marine Stewardship Council (MSC).

McDonald’s Canada has purchased fish from MSC certified fisheries for nearly a decade and recently completed MSC’s third-party Chain of Custody process.

The MSC’s Chain of Custody process traces the fish, used in McDonald’s Filet-O-Fish, from the restaurant where it’s served, back through the supply chain. The fisheries that McDonald’s Canada’s supplier sources from are MSC certified and have been assessed by independent scientists against three core principles: the health of the fish stock, the impact of the fishery on the ecosystem and the management system that oversees the fishery.

“Partnering with the Marine Stewardship Council is a critical part of our sustainability and environmental stewardship journey and its ecolabel is a way for us to engage and involve our customers in this important issue,” said Sherry MacLauchlan, Director of Government Relations and Sustainability for McDonald’s Canada. “We’re committed to offering our customers quality, sustainably-sourced menu choices and to looking at ways to incorporate positive environmental practices throughout our supply chain.”

McDonald’s Canada uses MSC certified wild-caught Alaska pollock for its Filet-O-Fish and is one of the largest purchasers of the fish in the Canadian foodservice industry. McDonald’s Canada joins McDonald’s Europe and McDonald’s U.S.A. in receiving MSC certification.

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Marine Stewardship Council (MSC)

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