All Waitrose seafood to be certified by 2016
All Waitrose seafood will be sourced from certified sources by the end of 2016
UK retailer Waitrose has announced that all of its seafood will be sourced from certified sources by the end of 2016.
This builds on the company’s Waitrose Responsible Fish Sourcing Policy, which has now been established for 15 years.
Waitrose Fish Buyer Jeremy Langley said that as the global demand for fish is increasing, along with the size of the Waitrose business, the company needs to ensure that it is putting the right steps in place now to ensure a sustainable supply of fish in the decades to come.
Waitrose sells 12% of the fish bought in British supermarkets so the company believes that its actions have the potential to significantly influence the seafood market.
Changes will start to take place immediately and from 6 May all Waitrose fresh, smoked and breaded cod and haddock will be certified as sustainable by the MSC.
“This is a major step in our pledge to become 100% fully certified by 2016. And being two of the ‘big five’ species, cod and haddock account for a significant proportion of our sales so it’s a satisfying step forward” said Mr Langley said.