Celebrating 30 years of IceFish

08 Sep 2014
The exhibition is completely sold out

The exhibition is completely sold out

World Fishing & Aquaculture editor Carly Wills speaks to Marianne Rasmussen-Coulling, events director at Mercator Media, just ahead of the Icelandic Fisheries Exhibition about the highlights of this year’s show.

The Icelandic Fisheries Exhibition has been running for 30 years now and Ms Rasmussen-Coulling says that we can expect a lot from the exhibition this year.

“The exhibition is completely sold out, even with 5% more exhibition stands than in 2011,” said Ms Rasmussen-Coulling. “We also have more events running alongside the exhibition including the launch of our new conference ‘Fish Waste for Profit’ which is being held in association with MATIS.”

Another feature of the event is a ‘Business Matchmaking Event’ organised by Enterprise Europe Network, along with two more conferences: ‘Coastal Fisheries and Coastal Communities in the North Atlantic’, organised by MATIS, and ‘Cooperation and Conflicts in Fisheries’, organised by the Icelandic Institute of Economics. Both these conferences are sponsored by the Nordic Council of Ministers.

“And then, of course, we will be holding the 6th Icelandic Fisheries Awards, to be judged by yourself and the judging panel from World Fishing & Aquaculture and our official Icelandic publication Fiskifréttir,” said Ms Rasmussen-Coulling.

The Icelandic Fisheries Awards were first introduced in 1999 to recognise and award excellence in the Icelandic and international fishing industry. The Awards are hotly contested and are now seen as an accolade, with winners using their success in the Awards to promote their company and products

When asked if we can expect any new exhibitors at this year’s exhibition, Ms Rasmussen-Coulling said, “I think it is always important to mention our loyal exhibitors first, who come back exhibition after exhibition to showcase their products - some of these have been there right from the start and are celebrating 30 years of IceFish as much as we are.

“However, this year we do have a record number of first time international exhibitors joining us from Belgium, China, Germany, Japan, Norway, Poland, Portugal, Sweden, Taiwan, The Netherlands, Turkey, UK, USA, plus of course Iceland itself.”

‘Fish for Waste Profit’
The inaugural IceFish Conference ‘Fish for Waste Profit’ will be delivering topical seminars focused on addressing the issues and techniques of how to utilise the entire fish and maximise returns, and will provide an insight into organisations already involved in this process.

“With ever increasing running cost of fishing fleets and fish farms, the need for utilising as much of the fish as possible has become a hot topic. Iceland is pioneering in this field so what better place to launch the conference than alongside the exhibition in order to share this knowledge with show attendees,” said Ms Rasmussen-Coulling.

The conference will be chaired by Ex-Seafood International Editor Mike Urch and the programme can be viewed online at www.icefishconference.com.

IceFish is also going interactive this year, with the launch of the event’s new social media channels, devised to create greater engagement between visitors and exhibitors. IceFish can now be found on Twitter, LinkedIn, Facebook, Pinterest and YouTube.

This year the exhibition will be officially opened on 25 September by Sigurður Ingi Jóhannsson, Icelandic Minister of Fisheries and Agriculture and Ármann Ólafsson, the Mayor of Kópavogur. The opening ceremony will be followed by a tour of the exhibition, when the Minister will be meeting a number of exhibiting international and Icelandic companies, together with other VIP guests.

On a final note, when asked what the Icelandic Fisheries Exhibition means to the Icelandic fishing industry, Ms Rasmussen-Coulling said, “The Icelandic Fisheries Exhibition is the biggest exhibition held in Iceland, and not surprisingly so – fish and fish related products amounts to a 46% share of Iceland’s total export. The exhibition gives the industry a once in every three years’ opportunity to meet under one roof to discuss and do business”.

The Icelandic Fisheries Exhibition will be held from 25-27 September 2014 at Smárinn, Kópavogur, Iceland.

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